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Blog

Do you avoid spam traps?

Do you know spam traps? If not, your email marketing results could be terribly harmed. Spam traps could decrease the deliverability of your emails by tens of percents or even lead to the fact you will not be able to deliver almost anything.

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Do season's greetings pay off?

It does not always pay-off to wish Happy New Year to your customers. Incomaker drives your marketing using data and therefore can unveil interesting relationships. 
 
Christmas PFs have about 31% higher unsubscription rates than other campaigns of the same company for the same audience on average. Christmas spirit does not seem to help your marketing.
 
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Startupper's Guide to Tech Shows

In 2017, Incomaker was exhibiting at TechCrunch Disrupt in New York, San Francisco, and Berlin, at Web Summit in Lisbon, and at Slush in Helsinki (just events abroad mentioned). All the events we have visited this year to show our intelligent marketing platform are tech conferences/exhibitions, and they are pretty similar in principle. Did it pay off? What should startups expect from the exhibitions?

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The longer a customer uses a software product, the higher the revenue of the software provider. Start-up Incomaker, which develops a marketing automation platform will introduce a new feature called Fuzzy at WebSummit tech-event in Lisbon 6.-9. 11. 2017. It monitors what features of the software users do not use and if it finds one that could be helpful for a particular customer it recommends it actively.

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AI in marketing - lessons learned from the conference

On Monday 9.10.2017, Incomaker had a presentation at Marketing Monday in Prague.

A common conclusion agreed by virtually all speakers was that there is nothing like AI if we understand artificial intelligence as something that could resemble or even replace human reasoning. There is nothing like that and most likely will not be. It is more accurate to speak about machine learning, deep learning, various sophisticated statistical algorithms, automation, etc.

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Společnost Incomaker, česko-portugalský technologický startup, se zúčastní již podruhé prestižní akce TechCrunch Disrupt tentokrát v San Franciscu, která se koná od 18. do 20. září. Možnost představit zde svůj inovativní marketingový systém získal díky agentuře CzechInvest.

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Startup cafe - Romanian internet server

A few weeks ago, journalists from the leading Romanian internet server, who are interested in successful European startups, visited our office in Prague. Tomáš Šalamon, CEO of Incomaker, talked with them about the company’s journey from the first idea to this day when Incomaker successfully sells its product.

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Our first digital marketing seminar


© TC AV

The best ideas come spontaneously. Sometime in March, we have wondered with our partners from the Technology Center of the Academy of Sciences if there could be anyone interested in a seminar on digital marketing. Digital marketing is everywhere, all talk about it, even though they don’t know much about the topic sometimes. Ok, let’s try. At worst case, we will talk to the wall.

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PPC systems and Ad Rank

PPC systems and Ad Rank are closely related topics because they have been created at the same time. They share most of the principles and serve a common purpose – to attempt to bring more potential customers to a  particular most usually commercially oriented website through paid advertising on other websites, that are just being visited by targeted users. Thanks to a good Ad Rank, sponsored links are shown to users when it is calculated as relevant to be shown. In the case of being clicked on, Pay-per-click system techniques come to play.

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